Marketing harnesses the computer
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書誌事項
Marketing harnesses the computer
（Management bulletin, 92）
American Management Association, Administrative Services Division, 1967
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収録内容
- The increasing role of computer programming in apparel marketing / by I. Metz and J. Landis
- Computers and pharmaceutical marketing / by E. R. Smyth
- Sales reporting systems / by W. T. Cullen
- Using the computer for more effective sales force management / by J. Lincoln
- Obtaining more effective distribution through computer usage / by W. Jackson, Jr
- The computer as a tool of marketing research / by K. A. Brandt
- Special considerations in using computers for international marketing / by W. R. Sugg