Marketing harnesses the computer

著者

• American Management Association. Administrative Services Division

書誌事項

Marketing harnesses the computer

（Management bulletin, 92）

American Management Association, Administrative Services Division, 1967

収録内容

• The increasing role of computer programming in apparel marketing / by I. Metz and J. Landis
• Computers and pharmaceutical marketing / by E. R. Smyth
• Sales reporting systems / by W. T. Cullen
• Using the computer for more effective sales force management / by J. Lincoln
• Obtaining more effective distribution through computer usage / by W. Jackson, Jr
• The computer as a tool of marketing research / by K. A. Brandt
• Special considerations in using computers for international marketing / by W. R. Sugg

• NII書誌ID(NCID): BA25358358
• LCCN: 67004092
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 40 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5415
  • DC : 658.8/01/84
• 件名:
  • LCSH : Marketing -- Data processing
• 親書誌ID:
  • BA11937186