Marketing communications : frameworks, theories, and applications

Author(s)

• Fill, Chris

Bibliographic Information

Marketing communications : frameworks, theories, and applications

Chris Fill

Prentice Hall, 1995

Note

Includes bibliographical references and indexes

Details

• NCID: BA2536019X
• ISBN:
  • 0131509624
• LCCN: 94038455
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xx, 515 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.123
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Communication in marketing
  • LCSH : Marketing channels
  • LCSH : Sales promotion