Corporate advertising : the what, the why, and the how

Author(s)

• Garbett, Thomas F.

Bibliographic Information

Corporate advertising : the what, the why, and the how

Thomas F. Garbett

McGraw-Hill, c1981

Note

Includes index

Details

• NCID: BA25362093
• ISBN:
  • 007022787X
• LCCN: 80015604
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 252 p.
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Institutional advertising -- Public relations -- Corporations