Consumer behavior : concepts and strategies

Author(s)

• Berkman, Harold W.
• Gilson, Christopher C.

Bibliographic Information

Consumer behavior : concepts and strategies

Harold W. Berkman, Christopher Gilson

Kent Pub. Co., c1981

2d ed

Note

Includes bibliographies and index

Details

• NCID: BA25400534
• ISBN:
  • 0534009573
• LCCN: 80029645
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xxiii, 483 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC19 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumers -- United States