Marketing research

Author(s)

• Burns, Alvin C.
• Bush, Ronald F.

Bibliographic Information

Marketing research

Alvin C. Burns, Ronald F. Bush

Prentice Hall, c1995

Note

System requirements for accompanying computer disk: Windows

Includes bibliographical references (p. 611-613) and index

Details

• NCID: BA25407318
• ISBN:
  • 0131498657
• LCCN: 94030597
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xviii, 622 p.
• Size: 27 cm.
• Attached Material: 1 computer disk (3 1/2 in.)
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research