Introducing marketing

Author(s)

• Christopher, Martin
• McDonald, Malcolm
• Wills, Gordon

Bibliographic Information

Introducing marketing

Martin Christopher, Malcolm McDonald and Gordon Wills

Pan Books, 1980

Revised and expanded ed.

Other Title

Introduction to marketing

Note

Previous ed.: published as 'Introduction to marketing : the Cranfield approach / by Martin Christopher, Gordon Wills and David Walters. Bradford : MCB, 1976

Bibliography- Includes index

Details

• NCID: BA25426301
• ISBN:
  • 0330260863
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 249 p.
• Size: 18 cm
• Classification:
  • LCC : HF5415
  • UDC : 658.8
  • DC19 : 658.8
• Subject Headings:
  • PRECIS : Marketing
  • LCSH : Marketing