Children and promotion : new consumer background?

Author(s)

• Ward, Scott

Bibliographic Information

Children and promotion : new consumer background?

by Scott Ward

（Report / Marketing Science Institute, no.72-105）

Marketing Science Institute, 1972

Note

"Research program, Working paper"

Details

• NCID: BA2545077X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: iii, 38 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951