The role of advertising in the marketing mix

Author(s)

• Buzzell, Robert D. (Robert Dow)

Bibliographic Information

The role of advertising in the marketing mix

Robert D. Buzzell

Marketing Science Institute, [1971]

Note

Special report

Details

• NCID: BA25451761
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge. Mass.
• Pages/Volumes: 20 p., [14] p. of plates
• Size: 28 cm