Marketing applications of personalist decision analysis : report on an MSI Field Research Project

Author(s)

• Brown, Rex V.

Bibliographic Information

Marketing applications of personalist decision analysis : report on an MSI Field Research Project

by Rex V. Brown

Marketing Science Institute, 1971

Note

"Research program, Project description"

• NCID: BA25452028
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 77 p.
• Size: 28 cm