Understanding marketing : a study guide to accompany Marketing : an integrated approach

Author(s)

Bibliographic Information

Understanding marketing : a study guide to accompany Marketing : an integrated approach

Carl Mcdaniel, Jr., Roger H. Gates, Thomas I. Kindel

Harper & Row, c1979

Available at  / 3 libraries

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Details

  • NCID
    BA25458793
  • ISBN
    • 0060443561
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    iv, 204 p.
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