Why new products fail

Author(s)

• Moran, William T.

Bibliographic Information

Why new products fail

Willialm T. Moran

Advertising Research Foundation, [19--]

Note

Cover title

Reprint: Journal of Advertising Research

Report no. 73-128

Details

• NCID: BA25458964
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [S.l.]
• Pages/Volumes: [9] p.
• Size: 28 cm