The marketing plan
著者
書誌事項
The marketing plan
Wiley, c1995
- : pbk
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注記
Includes index
内容説明・目次
内容説明
Providing forms and sample plans, this text guides students through each stage of developing a professional marketing plan. The book can be used as a supplement to course material on marketing management, strategic marketing or small-business development.
目次
The Marketing Plan Mystique. Step 1: Planning the Development of a Marketing Plan. Step 2: Scanning Your Environment. Step 3: Establishing Goals and Objectives. Step 4: Developing Marketing Strategy. Step 5: Developing Marketing Tactics. Step 6: Forecasting for Your Marketing Plan. Step 7: Calculating Important Financial Ratios for Your Marketing Plan. Step 8: Presenting the Marketing Plan. Step 9: Implementation. Appendices. Index.
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