Behavioural studies in hospitality management
著者
書誌事項
Behavioural studies in hospitality management
（Chapman & Hall series in tourism and hospitality management）
Chapman & Hall, 1995
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注記
Includes bibliographies and index
内容説明・目次
内容説明
This text introduces students to behavioural studies, developing an ability to understand and manage the behaviour of people in the hospitality and tourism industries. It offers an approach to behaviour which integrates sociology and psychology in both analysis and explanation, providing a foundation in the social science disciplines which underpin the subject. The book adopts an applied approach, using case studies and discussion questions, and encourages students to develop their own behavioural applications. It is suitable for students who want a broad perspective on behavioural issues, an industry-centred approach and a thorough grounding in the subject. This book should be of interest to first-year or final-year HND students in hotal and catering management, hospitality management, leisure studies and tourism; HCIMA part B final membership course students; and students on other service sector management courses at degree or HND level for their behavioural studies or orgenizational behaviour course component.
目次
- Part 1 Introduction and key themes - the text's aims and objectives: approaching human behaviour in the hospitality industry
- psychological and sociological explanations
- historical development of psychology and sociology
- alternative explanations of human behaviour
- theories and concepts
- summary and initial applications. Part 2 Worked examples and applications of psychology and sociology to themes and issues within hospitality management: social science research methods
- application of sociological and psychological research techniques in the area of the usage patterns of public houses
- customer choice in fast food outlets
- customer selection of hotels
- conflict in service relationships
- leadership. Part 3 Questions and answers on relevant work: case study scenarios around themes and issues in hospitality management
- analysis of key articles
- series of scenarios in hospitality situations.
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