Product development : meeting the challenge of the design-marketing interface

Author(s)

• Bruce, Margaret
• Biemans, Wim G.

Bibliographic Information

Product development : meeting the challenge of the design-marketing interface

edited by Margaret Bruce and Wim Biemans

Wiley, c1995

Note

Includes bibliographical references and index

Details

• NCID: BA2552839X
• ISBN:
  • 0471953539
• LCCN: 94041380
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chichester, England ; New York
• Pages/Volumes: xiv, 345 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.15
  • DC20 : 658.5/75
• Subject Headings:
  • LCSH : Product management
  • LCSH : New products -- Marketing
  • LCSH : Design, Industrial