Dictionary of marketing and advertising
著者
書誌事項
Dictionary of marketing and advertising
（Business dictionary series）
J. Wiley, c1995
- : cloth
- : pbk
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注記
Includes bibliographical references
内容説明・目次
- 巻冊次
-
: pbk ISBN 9780471025023
内容説明
Containing over 6000 definitions, this reference work covers the terminology used in marketing, advertising, merchandising, packaging, sales and consumer behaviour.
- 巻冊次
-
: cloth ISBN 9780471025030
内容説明
Authoritative, comprehensive, and up-to-date defintions of every important word, term, and phrase used in marketing and advertising today Written by one of the industry's most respected experts and consultant to the Oxford English Dictionary, the Dictionary of Marketing and Advertising combines the precision, authority, and informative breadth professionals and students have come to expect of the Rosenberg dictionaries. With clear, concise, multicontextual definitions of over 5,500 words, terms, and phrases, the Dictionary of Marketing and Advertising covers an entire spectrum of interrelated disciplines in a well-organized, easy-to-access format.
Defines terminology used in marketing, print and broadcast advertising, merchandising, packaging, sales, consumer behavior, direct mail, and market research Defines words in all current professional contexts - widest usage is cited first and remaining definitions are listed by area of specialty and thoroughly cross-referenced Incorporates terms from both government and private-sector organizations - definitions are prepared in cooperation with leading specialists Encompasses new terms from international marketing and advertising Provides a wealth of synonyms, acronyms, and abbreviations
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