Marketing research

Author(s)

• Aaker, David A.
• Kumar, V.
• Day, George S.

Bibliographic Information

Marketing research

David A. Aaker, V. Kumar, George S. Day

Wiley, c1995

5th ed

Note

Includes bibliographical references and index

Details

• NCID: BA25542594
• ISBN:
  • 0471552542
• LCCN: 94040075
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 783 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research