Postmodern marketing

著者

• Brown, Stephen

書誌事項

Postmodern marketing

Stephen Brown

（Consumer research and policy series）

Routledge, 1995

• : hbk
• : pbk

注記

Bibliography: p. [189]-220

Includes index

内容説明・目次

内容説明

This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, charting the various elements of postmodern theoretical development. Then it reviews marketing thought, considering where postmodernism can be most easily applied to marketing activity, whether it is analyzing the sale of advertising space in virtual reality or the characteristics of a consumer society. The book describes and assesses the response of marketing researchers to postmodernism, asking whether they really tackle the key elements that define postmodernism.

目次

• Round up the usual suspects
• you talkin' to me?
• I coulda been a contender!
• what have you got in here, King Kong?
• you can't handle the truth!
• is that an epistemology in your pocket, or...?
• I'll be back
• I love the smell of napalm in the morning
• look into your heart
• top o' the world, ma!.

「Nielsen BookData」 より

• NII書誌ID(NCID): BA2554270X
• ISBN:
  • 0415101557
  • 0415109825
• LCCN: 94039939
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; New York
• ページ数/冊数: xiii, 225 p.
• 大きさ: 24 cm
• 分類:
  • NDC9 : 675.01
  • DC20 : 658.8
• 件名:
  • LCSH : Marketing
  • LCSH : Postmodernism
• 親書誌ID:
  • BA07728557