Postmodern marketing

Author(s)

• Brown, Stephen

Bibliographic Information

Postmodern marketing

Stephen Brown

（Consumer research and policy series）

Routledge, 1995

• : hbk
• : pbk

Note

Bibliography: p. [189]-220

Includes index

Description and Table of Contents

Description

This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, charting the various elements of postmodern theoretical development. Then it reviews marketing thought, considering where postmodernism can be most easily applied to marketing activity, whether it is analyzing the sale of advertising space in virtual reality or the characteristics of a consumer society. The book describes and assesses the response of marketing researchers to postmodernism, asking whether they really tackle the key elements that define postmodernism.

Table of Contents

• Round up the usual suspects
• you talkin' to me?
• I coulda been a contender!
• what have you got in here, King Kong?
• you can't handle the truth!
• is that an epistemology in your pocket, or...?
• I'll be back
• I love the smell of napalm in the morning
• look into your heart
• top o' the world, ma!.

by "Nielsen BookData"

Details

• NCID: BA2554270X
• ISBN:
  • 0415101557
  • 0415109825
• LCCN: 94039939
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xiii, 225 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675.01
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Postmodernism
• Parent Bibliography ID:
  • BA07728557