Marketing plans : how to prepare them, how to use them

Author(s)

• McDonald, Malcolm
• CAM Foundation
• Institute of Marketing

Bibliographic Information

Marketing plans : how to prepare them, how to use them

Malcolm H. B. McDonald

Butterworth-Heinemann, 1995

3rd ed

Note

"Published on behalf of the Chartered Institute of Marketing and the CAM Foundation"

Details

• NCID: BA2554297X
• ISBN:
  • 075062213X
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xiii, 485, [5] p
• Size: 25 cm
• Classification:
  • DC20 : 658.802
• Subject Headings:
  • LCSH : Marketing -- Management