European casebook on business alliances
著者
書誌事項
European casebook on business alliances
（European casebook series on management）
Prentice Hall, c1995
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注記
"First published 1995 by Prentice Hall International (UK) Limited, Hemel Hempstead, Hertfordshire"--T.p. verso
Includes bibliographical references and index
内容説明・目次
内容説明
Provides comprehensive, up-to-date material at a time of considerable development of EU level business alliances. The cases in this book are drawn from a variety of sectors and levels of business, where alliances are directed at achieving corporate political ends, such as the regulation and promotion of industrial policy. These case studies challenge some of the orthodoxies that have begun to emerge on the subject. The casebook is complementary to the "European Casebook on Cooperative Strategies" by Johan Roos.
目次
Case Studies: High Technology. Mid Technology. Service. Utilities. Traditional Industries. National (non EC) Cultures. Size, Partners & Associability. Conclusions.
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