Essentials of media planning : a marketing viewpoint

Author(s)

Bibliographic Information

Essentials of media planning : a marketing viewpoint

Arnold M. Barban, Steven M. Cristol, Frank J. Kopec

NTC Business Books, c1993

3rd ed

Available at  / 2 libraries

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Note

Includes bibliographical references

Details

  • NCID
    BA25568736
  • ISBN
    • 0844235237
  • LCCN
    92013907
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Lincolnwood, Ill., USA
  • Pages/Volumes
    xiii, 153 p.
  • Size
    26 cm
  • Classification
  • Subject Headings
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