Using secondary data in marketing research : United States and worldwide

Author(s)

• Patzer, Gordon L.

Bibliographic Information

Using secondary data in marketing research : United States and worldwide

Gordon L. Patzer

Quorum Books, 1995

Note

Includes bibliographical references (p. [161]-163) and index

Details

• NCID: BA25597370
• ISBN:
  • 0899309615
• LCCN: 94040460
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: x, 172 p.
• Size: 22 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3
  • DC20 : 658.83
• Subject Headings:
  • FREE : Secondary data
  • LCSH : Marketing research
  • LCSH : Marketing -- Information services
  • FREE : Market researchGB9589576