New dimensions in marketing/quality-of-life research
著者
書誌事項
New dimensions in marketing/quality-of-life research
Quorum Books, 1995
大学図書館所蔵 全33件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references (p. [365]-369) and index
内容説明・目次
内容説明
A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners.
目次
Preface
Introduction
Measures and Methods in QOL/Marketing Research
Developing a Life Satisfaction Measure Based on Need Hierarchy Theory by M. Joseph Sirgy, Dennis Cole, Rustan Kosenko, H. Lee Meadow, Don Rahtz, Muris Cicic, Guang Xi Jin, Duygun Yarsuvat, David L. Blenkhorn, and Natasha Nagpal
Methodological Pitfalls and Solutions in Satisfaction Research by Edward Diener and Frank Fujita
QOL Research in Functional Areas of Marketing
Quality of Life, Technology, and Marketing: An Organizational Model by Millard F. Crask
Small Businesses, Entrepreneurship, and Quality of Life: A Growth Perspective by Michael H. Morris, Donald L. Sexton, William H. Davis, and Pamela S. Lewis
The Changing Role of Distribution within the Marketing System: A Normative Model by A. Coskun Samli
QOL Research on Different Market Segments
Uplifts, Hassles, and Quality of Life in Older Workers by Sara Staats, Beth Colbert, and Christie Partlo
Enhancing the Quality of Life during Widowhood: A Marketing Challenge by Linda J. Shea and Charles D. Schewe
Supporting the Quality of Life of Single-Parent Homeless Families: A Case Study by Marvin G. Cline
Research in Certain QOL Domains--Marketing Implications
Toward Consumer Well-Being: Consumer Socialization Effects of Work Experience by Noriyuki Nakano, Maurice MacDonald, and Robin Douthitt
Leisure Advertising: Media Portrayals of the Postmodern Homo Ludens by Teresa J. Domzal and Jerome B. Kernan
Communication and Public Perceptions of the Quality of Life by Leo W. Jeffres and Jean Dobos
Occupational Prestige and Bureaucratization on the Spillover between Job Satisfaction and Life Satisfaction: Reconceptualization by David Efraty and M. Joseph Sirgy
Neighborhood Quality of Life: A Subjective Matter? by Robin Widgery
Research in QOL Related to Marketing in Specific Industries
Quality-of-Life Issues in the Third World: A Focus on Indian Tourism by Zafar U. Ahmed and Franklin B. Krohn
The Impacts of Tourism Development on Quality of Life in Host Communities by Robert R. Nelson
Cigarette Smoking and Societal Quality of Life by Thaddeus H. Spratlen
Epilogue
Past, Present, and Future: An Overview of Quality-of-Life Research in Marketing by M. Joseph Sirgy, H. Lee Meadow, and A. Coskun Samli
Selected Bibliography
Index
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