Current issues and research in advertising

Author(s)

• Leigh, James H.
• Martin, Claude R. Jr.
• University of Michigan. Graduate School of Business Administration. Division of Research

Bibliographic Information

Current issues and research in advertising

edited by James H. Leigh and Claude R. Martin, Jr

Division of Research, Graduate School of Business Administration, University of Michigan, c1978-

• 1978
• 1979
• 1980
• 1981
• 1982

Details

• NCID: BA25601886
• ISBN:
  • 0877121893
  • 0877122091
  • 0877122156
  • 0877122253
• LCCN: 78646623
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Abor, Mich.
• Pages/Volumes: v.
• Size: 23 cm