The seven faces of philanthropy : a new approach to cultivating major donors
著者
書誌事項
The seven faces of philanthropy : a new approach to cultivating major donors
（Jossey-Bass nonprofit sector series）
Jossey-Bass, c1994
1st ed
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注記
Includes bibliographical references (p.207-211) and index
内容説明・目次
内容説明
Available for the first time in paperback, Seven Faces of Philanthropy introduces to you the Seven Faces approach-a powerful tool that enables development professionals to maximize their effectiveness when approaching major donors for gifts. The authors identify and profile seven types of major donors and offer you detailed strategies on how to approach them. Both novice and expert fundraisers will find this framework a valuable supplement to existing strategies and techniques.
目次
- Part One: Profiling the Seven Faces of Philanthropy
- 1. The Communitarian: Doing Good Makes Sense
- 2. The Devout: Doing Good Is God's Will
- 3. The Investor: Doing Good Is Good Business
- 4. The Socialite: Doing Good Is Fun
- 5. The Altruist: Doing Good Feels Right
- 6. The Repayer: Doing Good in Return
- 7. The Dynast: Doing Good Is a Family Tradition
- Part Two: Cultivating Major Donors with the Seven Faces Framework
- 8. Making Connections Through Charity Networks
- 9. Building Relationships with the Seven Faces Philanthropic Personalities
- 10. Identifying Appropriate Giving Strategies
- 11. Sustaining Relationships Through Donor Centered Strategies
- Conclusion: Applying the Seven Faces Framework.
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