The strategy process
著者
書誌事項
The strategy process
Prentice Hall, 1995
European ed
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注記
Quinn's name appears first on the earlier ed
Includes bibliographical references and index
内容説明・目次
内容説明
This is the first European edition of Mintzberg and Quinn's "Strategy Process". Based upon the second edition of the original, this version has been radically revised to produce a shorter, more European approach: more than 60% of the cases are now fully European. There are important new readings to replace older or inappropriate readings and a new section on the "global context" is included. All of the revisions have been made in response to extensive feedback from European adopters.
目次
STRATEGY. The Strategy Concept. The Strategist. Strategy Formulation. Strategy Formation. CASES: Robin Hood. The European Truck Industry in 1990 and DAF in 1991. Note on the Spanish Banking Industry. BSN Group - Europe 1992 Benetton SpA. Canon. Competing on Capabilities. IBM (A): The System 360 Decision. Honda Motor Company. Sony in Poland. ORGANISATION. Dealing With Structures and Systems. Dealing with Culture and Power. CASES. The Phillips Group in 1987. Matsushita Electric Industrial Co. The Body Shop International. International Service Systems. Polaroid Corporation. Banco Popular. Kao Corporation. CONTEXT. The Entrepreneurial Context. The Context of Change. CASES. Cartier: the Legend of Luxury. Richardson Sheffield. Saatchi and Saatchi. Anderson Consulting (Europe). Pilkington Brothers Plc. Proctor and Gamble (Europe). Electrolux: the Acquisitions and Integration of Zanussi. Scandinavian Airlines System. Daimler-Benz Holding: Restructuring and Cultural Change.
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