Advertising in contemporary society : perspectives toward understanding

Author(s)

• Rotzoll, Kim B.
• Haefner, James E.
• Sandage, C. H. (Charles Harold)

Bibliographic Information

Advertising in contemporary society : perspectives toward understanding

Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage

South-Western Pub., c1986

• : pbk

Note

Includes bibliographies

Details

• NCID: BA2567933X
• ISBN:
  • 0538195029
• LCCN: 85062109
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati
• Pages/Volumes: xiii, 155 p.
• Size: 24 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1/042
• Subject Headings:
  • LCSH : Advertising