Marketing management

Author(s)

• Davis, Kenneth Rexton

Bibliographic Information

Marketing management

Kenneth R. Davis

（Wiley series in marketing）

Wiley, c1981

4th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA25694741
• ISBN:
  • 047105948X
• LCCN: 80019924
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 778 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA00209234