Cases in advertising and communications management

Author(s)

• Greyser, Stephen A.

Bibliographic Information

Cases in advertising and communications management

Stephen A. Greyser

Prentice-Hall, c1981

2nd ed

• :est

Note

Includes index

Details

• NCID: BA25702227
• ISBN:
  • 0131185136
• LCCN: 80029678
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N. J.
• Pages/Volumes: xviii, 644 p.
• Size: 24 cm
• Classification:
  • LCC : HF5827
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising -- United States -- Management -- Case studies
  • LCSH : Advertising -- United States -- Communication systems -- Case studies