DAGMAR, defining advertising goals for measured advertising results
著者
書誌事項
DAGMAR, defining advertising goals for measured advertising results
NTC Business Books , ANA, c1995
2nd ed
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注記
"First edition by Russell Colley."
At head of title: Association of National Advertisers
Rev. ed. of: Defining advertising goals for measured advertising results / Russell Colley. 1st ed. 1961
