DAGMAR, defining advertising goals for measured advertising results

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DAGMAR, defining advertising goals for measured advertising results

Solomon Dutka

NTC Business Books , ANA, c1995

2nd ed

Available at  / 8 libraries

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Note

"First edition by Russell Colley."

At head of title: Association of National Advertisers

Rev. ed. of: Defining advertising goals for measured advertising results / Russell Colley. 1st ed. 1961

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