Consumer behavior
著者
書誌事項
Consumer behavior
（The Dryden Press series in marketing）
Dryden Press, c1995
8th ed
- : International ed. : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Diverse and balanced coverage of consumer behaviour research in theory and application, from some of the pioneering authors in this field. Ideal for courses in consumer behaviour offered by both marketing and psychology departments. This was the first book to integrate behavioural science with the decision orientation of the business school. Features: * The text's consistent focus on economic, demographic and sociocultural trends helps orient students to the many aspects impacting buyer behavior and long-term strategic planning. * Now in its 25th year, the EKB model introduced by the authors is now used extensively in consumer behavior courses. The instructor has great latitude in structuring the course by ordering the components of the model as needed. * Additional disciplines have been brought under the scope of marketing-oriented demographics, anthropology, sociology, consumer economics and geography. * "Consumer in Focus" boxes and chapter opening vignettes show a wide variety of consumer responses to corporated marketing efforts and disuss ongoing efforts of marketers.
* Package items include a separate instructor's manual which provides suggested usage of cases from Blackwell's Cases in Contemporary Consumer Behavior, 4/e, a printed test bank, transparency masters and acetates and accompanying videos. New to this edition: * New four-colour format throughout increases user friendliness. * Order of topics now places essential practical issues of market segmentation and global marketing up front, followed by a focus on the stages of consumer decision process. * New chapter (8) on consumption reflects the rapid growth of research in this area. * The international coverage reflects the authors' international consulting experience. Coverage includes global advertisements, examples of foreign companies and an expanded international chapter, with many international examples and references. * Expanded coverage of cultural influence. * More than half of the chapter content is new. * New videos add to the already extensive supplementary package.
目次
Part I: Introduction and Overview. The Consumer: Perspectives and Viewpoints. Market Segmentation and Demographic Analysis. Global Consumer Markets: Structure and Strategy. Part II: Consumer Decision Making. Consumer Decision Processes. Need and Recognition and Search. Pre-Purchase Alternative Evaluation. Purchase. Consumption, Satisfaction and Divestment. Part III: Individual Differences. Consumer Resources. Knowledge. Attitudes. Motivation and Self-Concept. Personality, Values and Lifestyle. Part IV: Psychological Processes. Information Processing. Learning. Influencing Attitudes and Behaviour. Part V: Environmental Influences. Influence of Culture on Buying and Consumption. Ethnic Influences on Consumer Behaviour. Social Class and Status. Personal Influence. Family and Household Influences. Situational Influences. Part VI: Marketing Issues and Ethics. Retailing. Diffusion of Innovations. Consumerism and Ethical Responsibility. Ethical Thinking and Reasoning. Understanding and Responding to Consumer Rights. Organisational Ethics and Consumerism.
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