The new portable MBA
Author(s)
Bibliographic Information
The new portable MBA
（The portable MBA series）
J. Wiley, c1994
- Other Title
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New portable Master of Business Administration
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Note
Rev. ed. of: The portable MBA / [edited by] Eliza G.C. Collins, Mary Anne Devanna. 1990
Includes bibliographical references (p. 413-422) and index
Description and Table of Contents
Description
Each chapter in this updated edition has been thoroughly revised to make it current with the most important developments taking place in both the business world and in MBA programs across the country. Includes new coverage on the impact of customer driven organization, quality, information technology, change management and other topics. Also offers an overview of the core courses taken by first-year MBA students.
Table of Contents
THE FOUNDATIONS OF MANAGEMENT. What Is Business About?. How to Think Like an Executive: The Art of Managing for the Long Run. Managing People: The R Factor. Quantitative Tools: Numbers as the Fundamental Language of Business. Managerial Economics: Guidelines for Choices and Decisions. THE FUNCTIONS OF A BUSINESS. Marketing Management: Providing Value to Customers. Information Technology: The Challenge of Strategic Transformation. Human Resource Management: Competitive Advantage Through People. Operations Management: Productivity and Quality Performance. Accounting and Management Decision Making. Financial Management: Optimizing the Value of the Firm. Strategic Management: The Challenge and the Opportunity. MANAGING CHANGE. Organizations for the Year 2000: The Transition from Hierarchy to Enterprise. Leadership for the Year 2000. Chapter Notes. Index.
by "Nielsen BookData"
