Advertising principles and problems

Author(s)

• Dirksen, Charles J.
• Kroeger, Arthur

Bibliographic Information

Advertising principles and problems

by Charles J. Dirksen and Arthur Kroeger

R. D. Irwin, 1960

Access to Electronic Resource 1 items

• Advertising principles and problems, by Charles J. Dirksen and Arthur Kroeger.

  1960

  HathiTrust

  

Note

Bibliography: p. 522-530

Details

• NCID: BA25724547
• LCCN: 60006711
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiii, 541 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising