Ideas for business : better business for women
著者
書誌事項
Ideas for business : better business for women
Office for Official Publications of the European Communities, 1995
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LEI,ILE
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注記
On cover: European Network for Women's Local Employment Initiatives
"This guide to Better business for women was produced by breakthrough Consultants for the European Commission, Equal Oppotunities Unit"--Backcover
内容説明・目次
内容説明
Throughout the community an ever increasing number of women are setting up their own businesses. For example, over the period 1987-1989, women's self-employment in the UK rose by 81%, compared to a 51% increase for men. Setting up business is seen as an attractive and accessible economic option by a growing number of women. One cornerstone of a healthy business is the business idea itself. This guide aims to help women find and develop innovative business ideas. Although it is primarily for those yet to set up business it could also help those already in business to build on their experience.
目次
- Why focus on innovative ideas?
- creative thinking and looking
- generating innovative ideas for business
- when do ideas mean business?
- developing ideas for business growth
- where next?
- advice and assistance.
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