The creativity challenge : management of innovation and technology

Author(s)

• Ginn, Martin Edmund

Bibliographic Information

The creativity challenge : management of innovation and technology

by Martin E. Ginn

（Monographs in organizational behavior and industrial relations / edited by Samuel B. Bacharach, v. 20）

JAI Press, c1995

• : set
• [pt. A]
• [pt. B]

Note

Includes bibliographical references and indexes

Description and Table of Contents

Description

This volume examines issues relating to creativity management, focusing on strategic management, competitiveness and committment to innovation, research and development, product development, and cultural impact in the international arena.

Table of Contents

• Part 1: introduction and overview
• competitiveness and commitment to innovation
• strategic management
• marketing and R R&D and the product development process. Part 2: creativity management
• relating organizational culture to technical creativity
• organizational structures of relevance
• technology transfer within organizations
• cultural impact in the international arena - People's Republic of China in focus
• capstone interview.

by "Nielsen BookData"

• NCID: BA25801910
• ISBN:
  • 1559389443
• LCCN: 95011836
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Greenwich, Conn.
• Pages/Volumes: 2 v.
• Size: 24 cm
• Classification:
  • NDC9 : 335.3
  • LCC : HD31
  • DC20 : 658.5/14
• Subject Headings:
  • LCSH : Industrial management
  • LCSH : Creative ability in business
  • LCSH : Production management
  • LCSH : Industrial management -- Case studies
  • LCSH : Organizational change -- Case studies
• Parent Bibliography ID:
  • BA00376735