The creativity challenge : management of innovation and technology
Author(s)
Bibliographic Information
The creativity challenge : management of innovation and technology
(Monographs in organizational behavior and industrial relations / edited by Samuel B. Bacharach, v. 20)
JAI Press, c1995
- : set
- [pt. A]
- [pt. B]
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-
[pt. B]336.9A/Mo35m/20(B)0200413932,
[pt. A]336.9A/Mo35m/20(A)0200413931 -
Kobe University Library for Social Sciences
[pt. A]1-1-30399//As011009511633*,
[pt. B]1-1-30399//Bs011009511634*
Note
Includes bibliographical references and indexes
Description and Table of Contents
Description
This volume examines issues relating to creativity management, focusing on strategic management, competitiveness and committment to innovation, research and development, product development, and cultural impact in the international arena.
Table of Contents
- Part 1: introduction and overview
- competitiveness and commitment to innovation
- strategic management
- marketing and R R&D and the product development process. Part 2: creativity management
- relating organizational culture to technical creativity
- organizational structures of relevance
- technology transfer within organizations
- cultural impact in the international arena - People's Republic of China in focus
- capstone interview.
by "Nielsen BookData"