Customer loyalty and success
著者
書誌事項
Customer loyalty and success
Macmillan Business, 1995
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注記
Includes index
内容説明・目次
内容説明
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.
目次
Tomorrow's Customer is here today - The Customer as Carer - The Customer as a Resource - The Customer as a Change-Driver - The Customer as Experience-Shaper - Customer Input Management - Managing Synchronicity - Managing Symbiosis - Managing the Value Dimension - Moving Beyond Customer Care
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