Global marketing strategies

Author(s)

• Jeannet, Jean-Pierre
• Hennessey, Hubert D.

Bibliographic Information

Global marketing strategies

Jean-Pierre Jeannet, H. David Hennessey

Houghton Mifflin, c1995

3rd ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA25865061
• ISBN:
  • 0395710456
• LCCN: 94076515
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxv, 896 p.
• Size: 24 cm
• Classification:
  • LCC : HF1416
  • DC20 : 658.8/48
  • NDC8 : 678.5
  • NDC8 : 675
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies