Marketing strategies : new approaches, new techniques

Author(s)

• McDonald, Malcolm

Bibliographic Information

Marketing strategies : new approaches, new techniques

edited by Malcolm McDonald

（The best of long range planning）

Pergamon, 1995

Note

Includes bibliographical references and index

Details

• NCID: BA25873274
• ISBN:
  • 0080425720
• LCCN: 95010790
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford, England ; New York, N.Y.
• Pages/Volumes: xiv, 278 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing research
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA07152190