Marketing in management : basic principles

Author(s)

• Worsam, Mike
• Wright, D. Berkeley

Bibliographic Information

Marketing in management : basic principles

Mike Worsam, D. Berkeley Wright

Pitman, 1995

Note

Includes bibliographical references and index

Details

• NCID: BA25921402
• ISBN:
  • 0273607367
  • 0273607367
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiv, 594 p
• Size: 24 cm
• Classification:
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management