An introduction to political communication
著者
書誌事項
An introduction to political communication
（Communication and society）
Routledge, 1995
- : hbk
- : pbk
大学図書館所蔵 件 / 全39件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Bibliography: p. [198]-205
Includes index
内容説明・目次
- 巻冊次
-
: hbk ISBN 9780415108539
内容説明
Taking a definition of political communication as his starting point, McNair analyzes how political communication takes place in the context of contemporary democratic society (Britain). He questions whether political communication works and examines political advertising, public relations, pressure groups, the media in general and the international context.
目次
- 1. Introduction
- 2. Politics, Democracy and the Media
- 3. Does Political Communication Work?
- 4. Political Advertising
- 5. Political Public Relations
- 6. Pressure Group Politics
- 7. The Media and Politics
- 8. International Political Communication
- Conclusion
- 巻冊次
-
: pbk ISBN 9780415108546
内容説明
Taking a definition of political communication as his starting point, McNair analyzes how political communication takes place in the context of contemporary democratic society (Britain). He questions whether political communication works and examines political advertising, public relations, pressure groups, the media in general and the international context.
目次
- 1. Introduction
- 2. Politics, Democracy and the Media
- 3. Does Political Communication Work?
- 4. Political Advertising
- 5. Political Public Relations
- 6. PPressure Group Politics
- 7. The Media and Politics
- 8. International Political Communication
- Conclusion
「Nielsen BookData」 より