Competing with the retail giants : how to survive in the new retail landscape
著者
書誌事項
Competing with the retail giants : how to survive in the new retail landscape
（National retail federation series）
Wiley, c1995
- : pbk
大学図書館所蔵 件 / 全21件
-
該当する所蔵館はありません
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注記
Includes index
内容説明・目次
- 巻冊次
-
ISBN 9780471054405
内容説明
Providing practical advice on how small retailers can survive and thrive in the age of giant discount stores, this guide describes the current trend in retailing - towards superstores - and offers strategies for smaller businesses to compete effectively, by improving in four major areas: merchandising, marketing, customer service and customer relations. The author offers proven strategies that should help small retailers to survive and prosper alongside big business.
目次
ASSESSING YOUR COMPETITION. The Rapidly Changing Retail Environment. Impacts of the Discount Mass Merchandisers. HOW TO COMPETE. Improving Your Merchandising. Reviving Your Marketing Practices. Providing Outstanding Service to Your Customers. Treating the Customer Right. Improving the Efficiency of Your Business. Implementing the Changes. Team Building. Appendices.
- 巻冊次
-
: pbk ISBN 9780471054429
内容説明
Providing practical advice on how small retailers can survive and thrive in the age of giant discount stores, this guide describes the current trend in retailing - towards superstores - and offers strategies for smaller businesses to compete effectively, by improving in four major areas: merchandising, marketing, customer service and customer relations. The author offers proven strategies that should help small retailers to survive and prosper alongside big business.
目次
- The rapidly changing retail scene
- the impact of the discount mass merchandisers on local merchants and small chains
- improve your merchandising
- revive your marketing practices
- capitalize on outstanding service
- your great competitive advantage
- customer relations
- the future of retailing.
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