Managing services marketing : text and readings

Author(s)

• Bateson, John E. G.

Bibliographic Information

Managing services marketing : text and readings

John E.G. Bateson

Dryden Press, c1995

3rd ed

Note

International ed

Includes bibliographical references and index

Details

• NCID: BA25945364
• ISBN:
  • 0030154723
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth
• Pages/Volumes: xvii, 680 p.
• Size: 26 cm
• Classification:
  • LCC : HD9980.5
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Service industries -- Marketing -- Management