Promotional strategy : managing the marketing communications process

Author(s)

• Engel, James F.
• Warshaw, Martin R.
• Kinnear, Thomas C.

Bibliographic Information

Promotional strategy : managing the marketing communications process

James F. Engel, Martin R. Warshaw, Thomas C. Kinnear

（The Irwin series in marketing）

Irwin, c1994

8th ed

Note

Includes bibliographical references and index

Details

• NCID: BA25973574
• ISBN:
  • 0256122407
• LCCN: 93048793
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Burr Ridge, Ill.
• Pages/Volumes: xv, 624 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Advertising
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0019742X