Partnership for profit
著者
書誌事項
Partnership for profit
Director Books, 1994
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注記
"Published in association with the Institute of Directors"
内容説明・目次
内容説明
In recessionary times, businesses need to retain customers by improving services and customer relations, as well as providing value for money. This is an action-oriented guide to developing closer relationships between customers and suppliers to ensure long-term mutual benefit. For example, the supplier gets guaranteed levels of work and competition is reduced, suppliers can improve and introduce new products and services based on a better understanding of customer needs and both are able to plan the future of their businesses with a greater degree of certainty.
目次
- The business benefits of partnership
- partnership in action
- key factors in partnerships
- what customers are looking for in partnership
- the patrnership team
- identifying partnership opportunities
- management activities to support partnership
- introducing partnership capability
- operating the partnership.
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