Chaos marketing : how to win in a turbulent world
Author(s)
Bibliographic Information
Chaos marketing : how to win in a turbulent world
（McGraw-Hill marketing for professionals）
McGraw-Hill, c1995
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Note
Includes index
Description and Table of Contents
Description
This text provides common-sense advice on how to be more adaptable in business. It uses chaos theory as a handle to illustrate the way marketing is as subject to the irrational flows of change as weather forecasting is.
Table of Contents
- Effective marketing
- a marketer's guide to chaos theory
- chaos theory and marketing
- chaos marketing - key strategies
- monitor and modify
- be flexible and fast
- decrease the risks
- reduce volatility
- ride on the crest of chaos
- the application of chaos marketing
- how to manage the builders, wobblers and parasites
- product development
- sales promotion - getting the illusive sales increase?
- communication - the link with customers
- branding - the communication cut short
- advertising
- management - battling with the unknown
- final comments.
by "Nielsen BookData"
