Facing public interest : the ethical challenge to business policy and corporate communications
著者
書誌事項
Facing public interest : the ethical challenge to business policy and corporate communications
（Issues in business ethics, 8）
Kluwer Academic Publishers, 1995
- : pbk.
大学図書館所蔵 件 / 全17件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
"This volume has grown out of the seventh conference of the European Business Ethics Network (EBEN) at the University of St. Gallen from September 14-16, 1994"--Pref
内容説明・目次
内容説明
Strictly speaking, there is no such thing as private business since business activities have widespread and sometimes far-reaching impacts on the community. The side-effects of entrepreneurial decision making - increasing unemployment, for instance, or pollution - increasingly expose corporations to the public gaze, with management in the limelight.
Facing Public Interest opens up new vistas on business policy and corporate communications facing public interest. The relationship between private enterprise and public interest is subjected to an ethical examination, highlighting the role of the general public as a locus of morality for business and the guiding concept of a corporate dialogue between management and the concerned public. Instructive case studies are also presented.
The volume not only proposes corporate dialogue: it puts into practice. Business leaders, representatives of citizens' groups, public affairs consultants, and academics discuss the topics thoroughly and thoughtfully in the best contributions to the seventh conference on the European Business Ethics Network, held at the University of St. Gallen in September 1994.
目次
- Introduction: Business in the nineties: Facing public interest
- P. Ulrich. Part I: Facing public interest: horizons of ethical challenge on business. Part II: Business in response to a concerned public: ethical foundations. Part III: Business in response to a concerned public: corporate policies and guidelines. Part IV: Corporate dialogue and public relations: critical issues. Part V: Ecological challenges and business response: examples and experiences. Part VI: Social challenges and business response: examples and experiences. Contributors.
「Nielsen BookData」 より