CiNii 図書 - Race, multiculturalism, and the media : from mass to class communication

This updated edition of the innovative book Minorities and the Media sheds new light on the historical relationship between the four largest racial groups and the mainstream media in the United States. Focusing on Hispanics, African Americans, Native Americans and Asian Americans, the book illustrates that while the term `minority' is no longer accurate in many cases, inequities among the four groups persist, and that the notion of `mass' media has now diversified into media which are targeted at specific, often racially defined, audiences. Through an examination of cinema, television, radio, newspapers, magazines, advertising and a new chapter on public relations, the book demonstrates how the four groups are represented by the various media.

PART ONE: INTRODUCTION Racial Diversity in the Land of Majority Rule Communication Media and Society PART TWO: ENTERTAINMENT MEDIA PORTRAYALS From the Live Stage to Hollywood before World War II Movies and TV from World War II to the Brink of a New Century PART THREE: NONENTERTAINMENT MEDIA PORTRAYALS Advertising The Media's Not-So-Silent Partner Public Relations An Opportunity to Influence the Media The Press Adding Color to the News PART FOUR: STRATEGIES FOR COPING History Journalism's Colorful Firsts Access Developing a Multicultural Workforce Advocacy Pressuring the Media to Change PART FIVE: CONCLUSION Class Communication in Multicultural America

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Race, multiculturalism, and the media : from mass to class communication

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