Race, multiculturalism, and the media : from mass to class communication
Author(s)
Bibliographic Information
Race, multiculturalism, and the media : from mass to class communication
Sage Publications, c1995
2nd ed
- : cloth : alk. paper
- : pbk : alk. paper
- Other Title
-
Minorities and media : diversity and the end of mass communication
Available at 36 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Rev. ed. of: Minorities and media : diversity and the end of mass communication. c1985
Includes bibliographical references (p. 263-264) and index
Description and Table of Contents
Description
This updated edition of the innovative book Minorities and the Media sheds new light on the historical relationship between the four largest racial groups and the mainstream media in the United States. Focusing on Hispanics, African Americans, Native Americans and Asian Americans, the book illustrates that while the term `minority' is no longer accurate in many cases, inequities among the four groups persist, and that the notion of `mass' media has now diversified into media which are targeted at specific, often racially defined, audiences. Through an examination of cinema, television, radio, newspapers, magazines, advertising and a new chapter on public relations, the book demonstrates how the four groups are represented by the various media.
Table of Contents
PART ONE: INTRODUCTION
Racial Diversity in the Land of Majority Rule
Communication Media and Society
PART TWO: ENTERTAINMENT MEDIA PORTRAYALS
From the Live Stage to Hollywood before World War II
Movies and TV from World War II to the Brink of a New Century
PART THREE: NONENTERTAINMENT MEDIA PORTRAYALS
Advertising
The Media's Not-So-Silent Partner
Public Relations
An Opportunity to Influence the Media
The Press
Adding Color to the News
PART FOUR: STRATEGIES FOR COPING
History
Journalism's Colorful Firsts
Access
Developing a Multicultural Workforce
Advocacy
Pressuring the Media to Change
PART FIVE: CONCLUSION
Class Communication in Multicultural America
by "Nielsen BookData"